PROJECT DETAILS
SEO Case Study: 3
Industry: Laboratory
This client offers clinical laboratory services, such as blood work, strep, sonogram, laceration, X-ray, flu, and more. The company has been in operation for over 5 years.
BOOSTING SEO TOOLS
The Challenge
The client contacted us believing we have what it takes to solve their SEO problems. There’s a team of digital marketers employed by the company, comprising four individuals. Unfortunately, the employees handling the client’s digital marketing campaigns didn’t have access to advanced tools and lacked technical know-how. Thus, they couldn’t make much impact and were not to blame for this.
Now, what was the client’s challenge? It was about traffic and ranking. The client wasn’t getting much traffic and revenue kept dropping.
So the client’s request was clear. They wanted us to help improve organic traffic to their online business and boost their ranking. Another proposal made by the client was that they desired our SEO experts to work with their team. We did as requested and came up with an approach on how to fix the problem.
Our Approach
The conclusion we arrived at after much analysis, and brainstorming is that we were going to create a blog strategy. The aim is to boost traffic and increase ranking for targeted keywords.
Here’s a summary of the strategy we used:
- We created and published blog posts that were in response to industry questions.
- The content strategy was aimed at building authority and targeting audience search. So, there were focused keywords in each of the content published.
- Impression rate was low, and we needed to do something about it. The step we took was to include CTA (Call-To-Actions) in the blog posts to boost click-through rate.
REPORT SCREENSHOTS
Comparison of Result
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PROJECT DETAILS
The Results
After 8 months working with the SEO team from the client’s end, there was a 42% increase in traffic to product page. Again, increase in organic traffic recorded was 59% and page views were up by 19%.
CLIENT’S REVIEW
From The Clients
This company doesn’t get much credit for the good work they have been doing. They opened our eyes to local SEO, and now we’re reaping the benefits. Now, we are thinking of expanding our business, as the customer base has grown massively over such a short space of time. You guys are such a blessing to our business.
Francis Reese
Melbourne, VIC
I hired Michigan SEO Company to help my local business to gain a better ranking. It has only been less than two months since they started working, and I have already started to see the result. Truly a top-rated SEO company!
Sonia Stephens
Toronto, Canada
My startup businesses needed SEO help, and unfortunately, I didn't know much about SEO. I contacted Michigan SEO Company and I can boldly say I have no regrets. They have handled by business' SEO strategy so well. Their dedication to my SEO project is also breathtaking.
Larry Hayes
San Jose, CA
We want to seize this opportunity to appreciate everyone at the Michigan SEO Company. Taking us from the 30th page on Google search engine to the 2nd is a huge achievement. We are confident we will get to the number one page sooner with your SEO strategy and unmatched commitment.
Lula Patton
Houston, TX
We want to express our gratitude to the Michigan SEO consultant and all SEO experts from this company who helped implement our online business’s marketing strategy to increase visibility. We’re happy that changes to improve our website’s organic search result rankings are already yielding positive results.
Marshall Banks
New Your City, NY
We have used several SEO companies before hiring experts from the Michigan SEO agency, and the difference was clear. Your team gave life to our online business and helped position us to thrive in a highly competitive industry like ours. We want to say thank you, everyone, and keep up the good work.
Pete Hugh
Kansas City, MO
