PROJECT DETAILS
SEO Case Study: 1
Industry: Fashion
This client runs a fashion company and boasts an online store. The company retails clothes and accessories and aims to make women appear more beautiful and confident.
BOOSTING SEO TOOLS
The Challenge
The fashion industry is highly competitive. That’s why businesses in this niche, whether new or existing, need an effective digital marketing strategy. With this, you have a chance of hitting your sales goal.
This client had a fantastic collection of apparel and accessories. So they weren’t lacking in that aspect. Online visibility and traffic were the challenges.
So, the client was clear on the objectives. They want The Michigan SEO to improve online visibility, traffic, and conversion rate.
We had the privilege of communicating with the employees handling the company’s digital marketing strategies. And from the conversation, we knew they needed assistance, as they lacked the experience that can bring massive impact in today’s digital marketing campaigns.
Search engine optimization is dynamic and will continue to change yearly. Unfortunately, employees handling our fashion client’s digital marketing weren’t up-to-date with their SEO strategy. But that didn’t bother us.
At Michigan SEO, we have a reputation for working with teams suggested by our clients. We work according to our client’s terms. So we were able to carry the team along.
After careful analysis, the problem our client’s online business was having was narrowed down to the following.
- The website wasn’t looking professional
- The on-page SEO edit needed
- In-depth keyword research needed
- High-quality and original content
Our Approach
Our first focus area was the website’s design. The website must be professional-looking and simple to navigate. We had to hire a small web design agency for this aspect of the project as the client was on a budget but needed something professional.
The hired web design agency again delivered. The new website exceeded our expectations and got the client’s approval too.
The next area of focus was the on-page SEO edit. We ensured title tags, Meta descriptions, and images were optimized. We made sure the newly built website’s design and features were mobile-friendly. The idea was to make it easy for visitors to shop on the go.
Using cutting-edge tools, the team conducted comprehensive keyword research and competitor analysis to make an informed decision.
The next and vital step was content writing. We have expert writers with massive experience in the fashion niche. And we always use professional writers in every niche to ensure the content delivered helps project our clients as an authority in the industry.
So, our writers created well-optimized content. We ensured the content and images were optimized for users and customers.
REPORT SCREENSHOTS
Comparison of Result
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PROJECT DETAILS
The Results
The impact of our SEO effort after six months was noteworthy. Our client reported a 57% increase in image ranking and a 62% increase in ranking for the first-page keyword. That’s not all. Over 15 targeted keywords ranked on the first page of Google search. The impression rate recorded a 72% increase.
CLIENT’S REVIEW
From The Clients
This company doesn’t get much credit for the good work they have been doing. They opened our eyes to local SEO, and now we’re reaping the benefits. Now, we are thinking of expanding our business, as the customer base has grown massively over such a short space of time. You guys are such a blessing to our business.
Francis Reese
Melbourne, VIC
I hired Michigan SEO Company to help my local business to gain a better ranking. It has only been less than two months since they started working, and I have already started to see the result. Truly a top-rated SEO company!
Sonia Stephens
Toronto, Canada
My startup businesses needed SEO help, and unfortunately, I didn't know much about SEO. I contacted Michigan SEO Company and I can boldly say I have no regrets. They have handled by business' SEO strategy so well. Their dedication to my SEO project is also breathtaking.
Larry Hayes
San Jose, CA
We want to seize this opportunity to appreciate everyone at the Michigan SEO Company. Taking us from the 30th page on Google search engine to the 2nd is a huge achievement. We are confident we will get to the number one page sooner with your SEO strategy and unmatched commitment.
Lula Patton
Houston, TX
We want to express our gratitude to the Michigan SEO consultant and all SEO experts from this company who helped implement our online business’s marketing strategy to increase visibility. We’re happy that changes to improve our website’s organic search result rankings are already yielding positive results.
Marshall Banks
New Your City, NY
We have used several SEO companies before hiring experts from the Michigan SEO agency, and the difference was clear. Your team gave life to our online business and helped position us to thrive in a highly competitive industry like ours. We want to say thank you, everyone, and keep up the good work.
Pete Hugh
Kansas City, MO
