PROJECT DETAILS
SEO Case Study: 2
Industry: Fashion
This client runs an online fashion store for prom and party dresses. They offer different styles of dresses and accessories to women of all ages, especially young girls getting ready for prom.
BOOSTING SEO TOOLS
The Challenge
This client’s business has been in operation for over four years. Unfortunately, organic traffic and visibility were poor. The revenue also dropped since the visitors were no longer flocking the site and making purchases in large numbers.
The client’s business has great potential, as they offer dresses and accessories for teens planning to showcase their gorgeous outfits at prom. They also offer dresses for wedding guests, which is a good business.
Unfortunately, low traffic and online visibility made this client unable to continue shelling big bucks to hire external SEO agencies. To make matters worse, all the agencies they have hired in the past were a waste of time and resources. They couldn’t produce the high ROI expected.
So, when this client contacted The Michigan SEO, the objectives were put forward.
- Improve traffic from organic search
- Improve ranking for primary keywords
- Build global awareness
Our Approach
The on-page SEO was the first area we focused on. We analyzed what has been done and what needs to be done. We fixed issues on duplicate content, title tags, broken internal and external links, missing alt tags, broken images, Meta descriptions, and temporary redirects.
After fixing on-page SEO issues, long-tail keyword research became the next priority. We needed to provide focused keywords to our writers to create high-quality and original content for our client’s blog.
We focused on keywords that will generate organic search traffic, which may likely impact sales. The writers who wrote the content throughout this project were expert fashion writers with massive experience in the niche. So, all the content uploaded was top-notch. We focused on target keywords that could bring massive impact.
The client wanted traffic and sales to improve. And that was what we focused on achieving.
Here’s a summary of the strategy that we deployed to fix the client’s challenges:
- Long-tail keyword research
- Optimize the site for mobile
- Fix on-page SEO
- Create original content
REPORT SCREENSHOTS
Comparison of Result
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PROJECT DETAILS
The Results
The results after 7 months were impressive. Our team was consistently monitoring progress and putting in the work to achieve results, and it happened. Within 7 months, the client recorded a 66% increase in organic traffic. Additionally, we were able to rank 9 competitive keywords within this period. We were able to drive organic traffic through the client’s blog and localized website.
CLIENT’S REVIEW
From The Clients
This company doesn’t get much credit for the good work they have been doing. They opened our eyes to local SEO, and now we’re reaping the benefits. Now, we are thinking of expanding our business, as the customer base has grown massively over such a short space of time. You guys are such a blessing to our business.
Francis Reese
Melbourne, VIC
I hired Michigan SEO Company to help my local business to gain a better ranking. It has only been less than two months since they started working, and I have already started to see the result. Truly a top-rated SEO company!
Sonia Stephens
Toronto, Canada
My startup businesses needed SEO help, and unfortunately, I didn't know much about SEO. I contacted Michigan SEO Company and I can boldly say I have no regrets. They have handled by business' SEO strategy so well. Their dedication to my SEO project is also breathtaking.
Larry Hayes
San Jose, CA
We want to seize this opportunity to appreciate everyone at the Michigan SEO Company. Taking us from the 30th page on Google search engine to the 2nd is a huge achievement. We are confident we will get to the number one page sooner with your SEO strategy and unmatched commitment.
Lula Patton
Houston, TX
We want to express our gratitude to the Michigan SEO consultant and all SEO experts from this company who helped implement our online business’s marketing strategy to increase visibility. We’re happy that changes to improve our website’s organic search result rankings are already yielding positive results.
Marshall Banks
New Your City, NY
We have used several SEO companies before hiring experts from the Michigan SEO agency, and the difference was clear. Your team gave life to our online business and helped position us to thrive in a highly competitive industry like ours. We want to say thank you, everyone, and keep up the good work.
Pete Hugh
Kansas City, MO
