PROJECT DETAILS
SEO Case Study: 4
Waste Management Company
This client is into waste management. They offer waste recycling and management services. The company also has a reputation for developing new techniques for recycling waste.
The client was relatively new in the waste management business and needed to boost visibility and traffic. The Michigan SEO team had the privilege of working for this client, and the experience and outcome of the project were great.
BOOSTING SEO TOOLS
The Challenge
The client was clear about the objective of the project from the beginning.
The first objective set by the client was to increase local presence. The client was seeking to boost local foot traffic.
Another objective was to boost online traffic. The client wanted us to make it possible for customers searching for waste management companies online to locate them. They wanted to rank high for targeted keywords.
Our Approach
The approach our team took revolved around building a comprehensive local SEO campaign. These include on-site local SEO optimization and optimizing the business’ visibility on Google My Business. We also acquired high-quality mentions and links to increase traffic and ranking.
Our ability to execute this project was made possible by the availability of advanced SEO tools. We analyzed our client’s competitors and conducted comprehensive keyword research.
Here’s a summary of the approach we took:
- Create a comprehensive local SEO campaign.
- Optimize business visibility on “Google My Business.”
- On-page optimization strategy.
- Consistent publishing of high-quality blog posts
REPORT SCREENSHOTS
Comparison of Result
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PROJECT DETAILS
The Result
The results showed the local SEO campaign we executed was successful. Firstly, online visibility increased for four targeted cities. There was also an 82% increase in online traffic and leads.
So, we met the goals set by the client. Additionally, the investment yielded high ROI for the client too.
CLIENT’S REVIEW
From The Clients
This company doesn’t get much credit for the good work they have been doing. They opened our eyes to local SEO, and now we’re reaping the benefits. Now, we are thinking of expanding our business, as the customer base has grown massively over such a short space of time. You guys are such a blessing to our business.
Francis Reese
Melbourne, VIC
I hired Michigan SEO Company to help my local business to gain a better ranking. It has only been less than two months since they started working, and I have already started to see the result. Truly a top-rated SEO company!
Sonia Stephens
Toronto, Canada
My startup businesses needed SEO help, and unfortunately, I didn't know much about SEO. I contacted Michigan SEO Company and I can boldly say I have no regrets. They have handled by business' SEO strategy so well. Their dedication to my SEO project is also breathtaking.
Larry Hayes
San Jose, CA
We want to seize this opportunity to appreciate everyone at the Michigan SEO Company. Taking us from the 30th page on Google search engine to the 2nd is a huge achievement. We are confident we will get to the number one page sooner with your SEO strategy and unmatched commitment.
Lula Patton
Houston, TX
We want to express our gratitude to the Michigan SEO consultant and all SEO experts from this company who helped implement our online business’s marketing strategy to increase visibility. We’re happy that changes to improve our website’s organic search result rankings are already yielding positive results.
Marshall Banks
New Your City, NY
We have used several SEO companies before hiring experts from the Michigan SEO agency, and the difference was clear. Your team gave life to our online business and helped position us to thrive in a highly competitive industry like ours. We want to say thank you, everyone, and keep up the good work.
Pete Hugh
Kansas City, MO
